Personalizing. It's the key to the universe for many companies these days. If the consumer can customize it, they'll buy it. And Scotties tissues is doing just that. For 5.99$ plus shipping and handling, you can upload photos of yourself or your interests and have it as a sleeve around the tissue box. They are doing this so that people have more awareness about their brand name. I have mixed feelings about this. Yes it makes taking tissues out of the box more enjoyable because you get to see your family friends etc. But at the same time... 6$?? What if you get bored of that picture? Are you just going to throw it out? Because like most people in our society, we buy something, like it for a short time, then throw it out. If Scotties is doing that, I can go and buy Kleenex. They have tons of attractive designs which is included in the price. Let's think... A box of personalized Scotties for more than 5$? Or a box of Kleenex with an already cool design for 3$? I think I'll just stay with Kleenex.
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